About Us

Austin & Jen Alexander

Franchise Business Consultants & Trusted Advisors

We’re Austin & Jen Alexander—a husband-and-wife franchise consulting team with complementary backgrounds that allow us to guide candidates through franchise ownership with both strategy and real-world perspective.

At the core of our work is a simple belief: franchise business ownership should support the life you want to live. For us, that meant building a life with more presence as a family—slower mornings with family breakfast and coffee, spontaneous outdoor time, afternoons reading books or doing art projects with our son, and the flexibility to step away for sun and sand, hiking in the mountains, golf courses, camping trips, and exploring national parks together. Franchising made that life possible, and we want to help our clients discover living in alignment with North Star, too.

Austin Alexander

Austin brings deep experience in franchise ownership, business development, sales leadership, and growth strategy. His background spans territory development, candidate qualification, franchise sales, renewals, and resales and hands-on involvement in real estate site selection, lease reviews, and expansion planning.

Because Austin has lived the franchise ownership journey, he connects instantly with where candidates are. And, having experienced how franchising reshaped his own life, he’s driven to share the power of business ownership and help others build a life that truly aligns with their goals.

Having worked closely with emerging and established franchise brands, Austin understands what drives successful systems and what candidates need to evaluate before saying yes. His passion lies in building meaningful relationships with each and every candidate. His strength lies in asking the right questions early, creating structured discovery processes, and helping individuals clearly understand the operational, financial, and lifestyle implications of ownership long before a brand presentation ever happens.

Jen Alexander

Jen’s experience sits at the heart of franchise marketing, operations, and franchisee support. With a background that includes marketing leadership, franchisee training, system-wide operational support, and franchise development, she brings a people-first lens and a deep understanding of how franchise systems grow—and how owners are supported well beyond their initial investment.

She has worked directly with franchise owners to build scalable systems, implement comprehensive marketing strategies, support grand openings and presales, and enhance the day-to-day owner experience. Because of this, Jen offers clients a realistic, grounded view of what ownership actually looks like after the agreement is signed to help them think beyond the initial investment toward sustainability, balance, and long-term fulfillment.

As a mother, Jen is especially passionate about helping families build a business that supports the life they want to live. She believes the right franchise can create flexibility, presence, and long-term stability—allowing people to grow professionally without sacrificing what matters most at home.

Our Approach

Together, we offer a rare blend of franchise and business development insight and franchisee-focused operational and marketing experience.

At North Star Franchise Advisors, we provide independent, education-first guidance for individuals exploring franchise and business ownership. Our services are completely complimentary to our clients, allowing us to focus on alignment, transparency, and advocacy without pressure or sales-driven conversations.

We believe the right business should support the life you want to live today and the future you’re building. Our role is to help you find that alignment—clearly, calmly, and confidently.

If you’re franchise-curious and want a thoughtful conversation rooted in experience, we’d love to connect.